As primary day gets closer, Katie and the team are beginning to talk about our very first TV ad.
But running TV ads in California is particularly expensive. California holds two of the country's six most expensive media markets, meaning it can be 13x more expensive to run TV ads in California than it is in Midwest swing states.
TV ads allow us to reach a broad audience across the state, including people who might not be super tuned into politics. They're one of the main ways we'll introduce Katie to voters and show them why she's the best candidate for the job.
There's also a real advantage to booking our TV ads sooner rather than later. When you book early, you can secure the best spots at lower rates. Katie likes to compare it to buying plane tickets—buying last minute can really cost you and you'll probably have fewer options.
Thanks!
Lacey
Campaign Manager
Katie Porter for Senate
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