Thursday, April 2, 2026

The DNC Playbook →

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Lorenza Ramirez

Hi Jason, — it's Lorenza Ramirez, the DNC's National Organizing Director. I wanted to reach out with a big update on our work to win the midterms this year.

I am thrilled to announce that this week we unveiled our 2026 DNC Playbook. This is a comprehensive guide for state parties and campaigns filled with the guidance, resources, and best practices they need to run winning organizing programs this year and into the future.

I'll be honest with you: The political landscape has shifted in major ways, and traditional methods of running campaigns are falling more and more behind. Democrats need to continue evolving our approach to organizing if we want a shot at flipping the House and the Senate and winning down-ballot races across the country this year.

Here are the three most important things you need to know:

1️⃣ The Playbook is a resource rooted in actionable strategies that we've seen have real success. We've included case studies, research, and community insights so campaigns can study winning strategies and adapt them to their own communities, districts, and states.

2️⃣ We've introduced three critical shifts every organizing program should embrace in order to win, starting with changing how we talk to voters. This includes a new conversation model, metrics, and best practices to have high-quality, listening-first conversations with voters. These shifts are focused on expanding our organizing tactics and prioritizing real conversations with voters over a number on a page.

3️⃣ We're not just looking at the next election — we're looking at building up long-term Democratic infrastructure that will help us win far into the future.

CHIP IN $7 TO POWER OUR WORK

The DNC is the only organization working to elect Democrats at all levels of government, all over the country, every single year.

We're also the best positioned organization to distribute resources like this to campaigns and state parties across the entire Democratic ecosystem. But none of this work is possible without help from grassroots supporters just like you.

So Jason, I'm personally asking: Will you donate $7 directly to the DNC right now? Your contribution will go to work immediately to power our organizing across the country, create and distribute resources like the Playbook, and help Democrats win up and down the ballot this year and beyond.

If you've stored your info with ActBlue, we'll process your contribution instantly.

Thank you so much for your support,

Lorenza Ramirez
DNC National Organizing Director






 

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